Google Ads
Google Ads that convert — not just click.
Account audits, campaign restructures, and ongoing management across Search, Shopping, Performance Max, Display, and YouTube.
Get Free AuditWho this is for
You're spending on Google Ads but the ROAS isn't where it should be. Either the account was set up quickly, inherited from someone else, or it's grown organically without a clear structure. You know budget is being wasted — you just don't know where.
This is for businesses with existing Google Ads accounts spending $1,000–$100k/month who need a specialist to audit, restructure, and scale what's working.
What's included
Full account audit with written findings
Campaign structure redesign (Search, Shopping, PMax)
Conversion tracking audit + GA4 integration
Value-based bidding setup and tuning
Negative keyword list build + ongoing hygiene
Ad copy testing framework
Search term mining and audience layering
Monthly plain-language performance reports
Results
TODO(owner): add Google Ads-specific case studies from the portfolio.
Frequently Asked Questions
How long before I see results from Google Ads?
Most restructured accounts show meaningful improvement within 2–4 weeks of launch. Broad directional trends are visible within the first 7 days, though full statistical confidence takes 4–8 weeks depending on conversion volume.
What's included in the account audit?
The audit covers campaign structure, bidding strategy, keyword match types, negative-keyword lists, conversion tracking setup, ad copy quality, landing-page alignment, and budget allocation. You get a written summary with prioritised recommendations.
Do you work with Performance Max?
Yes. PMax works best once there's a solid first-party audience and clean conversion tracking. I build PMax alongside Search to contain its reach rather than letting it cannibalize branded traffic.
Can you take over an account someone else has been running?
Yes — the majority of work is inheriting existing accounts. An audit takes 2–3 business days and gives us a clear picture before making any changes.
What reporting will I receive?
A monthly plain-language report covering spend, key conversions, ROAS/CPA, what changed, and what's planned next. All metrics are from your own accounts — no third-party data layers.
Ready to improve your Google Ads results?
Free audit · 1 business day · No obligation.