LinkedIn Ads
LinkedIn Ads that justify the premium CPC.
B2B targeting by job title, company size, and industry — with lead gen forms, ABM campaigns, and tight cost control.
Get Free AuditWho this is for
You sell to specific job titles or industries and LinkedIn is the only platform where you can reliably reach them. You know the CPCs are high — you need them to convert at a CPL that makes the math work.
This is for B2B companies with a defined ICP spending $3,000–$50k/month on LinkedIn who need campaigns built around conversion efficiency, not just impressions.
What's included
ICP definition and audience mapping
Lead gen form campaigns (native + landing page)
Account-based marketing (ABM) targeting
Job title, company, and industry segmentation
Thought leadership + retargeting campaigns
Manual bid strategy and cost-per-lead optimisation
Creative brief and copy for LinkedIn formats
Monthly reports with CPL, conversion data
Frequently Asked Questions
Why is LinkedIn Ads so expensive compared to Google or Meta?
LinkedIn charges a premium for its B2B audience quality. A $15–40 CPC is common. The key is targeting precision and offer relevance — getting a $50 CPL from a $20 CPC is achievable with the right funnel, but only if the targeting and creative are right.
What types of campaigns work best on LinkedIn?
Lead gen forms for direct conversions (lower friction than sending to a landing page). Thought leadership content for account-based warming. Retargeting with case studies and social proof for prospects in the consideration stage.
How do you control costs on LinkedIn?
Manual bidding over automated where possible. Tight audience targeting — broad audiences burn budget fast. Frequency caps. Regular creative refresh every 2–3 weeks to prevent audience fatigue.
What industries work well on LinkedIn Ads?
B2B SaaS, professional services, manufacturing B2B, HR / recruitment, finance, and any product/service where job title or seniority is the primary buying signal.
Can you do ABM (Account-Based Marketing) campaigns?
Yes. LinkedIn's account targeting allows uploading a target company list and running ads only to those accounts — by job title, seniority, or function. This is highly effective for enterprise sales with a defined ICP.
Ready to improve your LinkedIn Ads results?
Free audit · 1 business day · No obligation.