Case Study · Translation Services · Kazakhstan
A translation bureau with a campaign for every service, in every city
Sunrise Solutions needed a steady, high-volume flow of affordable enquiries. We built a Google Ads engine segmented by service and city — document translation, notarisation, apostille, interpreting — and fed every click into the easiest possible next step: a call, a WhatsApp message or a quick form.
- Client
- Sunrise Solutions
- Sector
- Translation bureau
- Services
- Documents · Notarised · Apostille
- Model
- Local services, lead-gen
- Market
- Astana & Almaty
- Channels
- Google Ads
- Focus
- High-volume leads
- Period
- 2022 – 2023
01 — The Challenge
A volume business that only works at a low cost per lead
Translation is a fast, competitive, price-sensitive service — people need a document handled now and will call whoever answers first. To make the model work, the account had to win cheap, high-intent clicks at scale across two cities and a dozen services, then convert that intent before it bounced — without a long form scaring anyone off.
02 — The Strategy
Match every search exactly — then make contact effortless
Granular search captured precise intent for each service and city, low-friction contact paths turned that intent into enquiries, and cheaper channels scaled reach without breaking the cost per lead.
Service × city search
A dedicated campaign for each service in each city — “document translation Astana”, “notarised translation Almaty” — so the ad and page matched the query exactly. The result: a 20.8% search CTR.
Three easy ways in
Click-to-call, WhatsApp and a short quiz form (Marquiz) gave urgent buyers the lowest-friction path to contact — whichever they preferred, the lead landed with the sales team.
Cheap reach on top
Performance Max and competitor-targeted banners added millions of low-cost impressions and pulled the blended cost per click down to $0.24, widening the funnel above search.
03 — Execution
Built for volume, tuned for cost
The work behind the volume
A granular account, low-friction conversion paths and full-funnel tracking — so cheap clicks turned into real, countable enquiries.
- ✓ A dedicated campaign per service, per city (Astana & Almaty)
- ✓ Search engineered for high CTR — reaching 20.8% on intent terms
- ✓ Quiz form (Marquiz) + click-to-call + WhatsApp as parallel contact paths
- ✓ Performance Max & competitor banners for cheap, high-volume reach
- ✓ Continuous pruning of wasteful queries to protect cost per lead
- ✓ Full tracking: GA4 + Universal, call tracking, form, payment & WhatsApp events
04 — The Results
A dependable, low-cost lead engine
6.4M impressions · 144,900+ clicks · backed by full call, form & WhatsApp tracking.
05 — Why It Worked
Three moves that kept leads cheap at scale
Granular beats generic
A campaign per service per city meant the ad always matched the search — driving a 20.8% CTR and the cheap, qualified clicks the model depends on.
Removed every barrier
Call, WhatsApp and a short quiz let urgent buyers convert their way — capturing intent that a single contact form would have lost.
Scaled without waste
Cheap Performance Max and competitor banners widened reach to 6.4M impressions while pruning held the blended click cost at $0.24.
“Working with Dmytro is a pleasure — he's always in touch. He knows the answer to any question. He acts on recommendations about the leads coming from the ads and adjusts the campaigns to improve lead quality.”
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